The Susan G. Komen Brand

The Brand Platform

We are proud to be one united brand –
Susan G. Komen.

At Susan G. Komen, we are all stakeholders in supporting the health and vitality of our brand. The more familiar you are with the components of our brand, the more connected you will become. Your insight and participation is encouraged and welcomed.

How to use this guide

This online brand guide serves as a central hub to access current materials, learn about Komen’s brand story and view supporting campaigns that all work together to enhance the Komen brand. Susan G. Komen’s® brand assets are proprietary. If you use trademarks, logos, designs, and/or other brand features, please work with the Komen Marketing Team for final approval.

Our brand story

In an era of unsurpassed innovation, collaboration and breakthroughs, we strive to ensure we create a world without breast cancer.

Be sure to visit the new to read articles and blog posts about the lastest news in breast cancer. Also be sure to subscribe to the Real Pink Podcast to hear inspiring stories from our community.

Core Brand Assets



Master Brand “Needs Campaign”

Race for the Cure®


More Than Pink Walk®